In today’s age, majority of consumers/prospective clients are busy searching online for information that will help them make informed and smarter purchasing decisions. As a matter of fact, eCommerce Foundation, states that 88% of consumers will research product before they make a purchase online or in the local store. This buying and dealing behaviuoral trend re-enforces the importance and obvious benefit of owning a business website.
If you want to succeed in this modern era as a business man, you need to have a well crafted professional website for your business. We are not referring to creating free blogs. Your online presence powered by your website is literally the backbone of your business. A website is the proper foundation of all of your digital marketing efforts. Now let’s briefly examine the importance and benefits of owning a business website
A Website Help Build Your Credibility
Imagine that in your business niche, there are about 100k monthly searches related to what you do as is the actual case in most businesses.
What is the point of the searches?. Research shows that a larger percentage of people want to know about what they want to buy or company they want to procure before setting out. People find it easy to give a thumb up to companies that provide information they need about a service or product they want to purchase. In almost all cases, they will get contact details online and put a call through. Even if you are a better company, but have no online presence, the likelihood is that another company will be preferred.
With a well customized website, you can show to your client the answers that will help them make positive decisions in your direction.
It Cuts Costs
A website is the most efficient cost effective marketing tool. With a small budget, you can setup a website with wealth of information that can drive business deals like crazy. While your traditional marketing staff would consume lots of money, a website is almost an auto pilot marketing tool.You get to share recent information with clients and staffs without spending a dime and so much more.
Prospective Clients Insights
The use of analytic tools will allow you identify who your customers are. How they found you online, what they like. This information will help fine tune your business to maximize purchases via your site. Diverse range of data collected can help you better know how to customize your services to meet the dynamic demands of your consumers.
Round The Clock Accessibility
When most businesses close by 5pm, workers and business owners flood the internet. Most people make their searches in the evening after close of work.While your phone lines in the office are down, your website is up 247 answering questions and providing information to prospective and recurrent clients. With the proper use of FAQs, questions standing as hindrances to positive decision making are eradicated.
A Professional Website Make the Best First Impression
If you don’t know by now, know it now and commit it to memory. Your website is often your prospective client’s first impression of your brand. Even if your business is the type that depends on foot and drive in traffic to your local business address. There is a huge chance that your walk in customers have researched your business online before coming to your office. That is why it is anti business growth not to have a website.
The importance of a responsive website cannot be overemphasized. But an unattractive, slow and hard to navigate website is bad for business and will do you no good. A non responsive and slow website will cause prospective clients to see you as not been serious at all. There take your time to do it right.
Professional Web Designs Are Made Up of the Following
Very Simple Navigation Across Board: Your website navigation should be simplified on Laptops and mobile devices. Visitors should be able to find relevant information easily on your website.
Responsive and Attractive Design: Your website should be responsive and attractive. Coluors and images should be aligned with your brand and also produce a stunning effect, and another major factor about appearance is the responsiveness of the site on desktop and mobile devices. A professional website can easily adapt to any screen size.
SEO (Search Engine Optimization): Your website structure and all public content need to be optimized for search engines like Google and yahoo. This will make you get visitors from searches for free.
Speed: Your site load time is key to retaining visitors. If you website don’t open fast, visitors will just cancel and go the next website.
In this century, owning a business is not enough. Deploying proper marketing tools is necessary to business success. From the above, one of the most effective tool is a well designed website. Remember that a good website can automatically be a game changer for your business.